Performance marketing, mathematically perfected
Centriam develops marketing data infrastructure that optimizes paid media targeting, bid strategies, and measurement models with mathematical precision. We enable processing of billions of data points to continuously refine media spend allocation, delivering measurable ROI improvements across all digital channels.
Our marketing science capabilities
Data infrastructure
A robust data infrastructure serves as the essential foundation that enables mathematical marketing optimization to function at scale.
Centriam builds custom data integration and workflow systems that connects your 1P data to all channels and marketing and sales systems to power the algorithmic decision engine.
Targeting & Bidding
Higher ROAS and shorter payback periods through mathematical precision. We develop and automate ML-based targeting systems that optimize spend allocation based on conversion events and customer lifetime value.
Our algorithms enable near real-time budget and bidding optimization for each channel, automatically balancing audience segments and expected ROI to maximize performance.
Channel Optimization
Our systems and measurement determine the optimal allocation of your marketing budget across all channels, from paid search and social to direct mail, TV, and podcast. All based on performance data.
We build ML models that decode the complex relationship between channel performance, audience behavior, and conversion patterns, enabling budget optimization to deliver maximum impact and efficiency.
Incrementality Testing
Measure incrementality and make smarter marketing decisions. Incrementality testing is the primary method to determine if your marketing dollars are actually driving results or simply claiming credit for conversions that would have happened anyway.
Centriam develops and measures in-platform, channel-level, and omnichannel incrementality tests that enable true marketing budget optimization.
Attribution
Understanding how channels work together is essential for maximizing your marketing ROI. Centriam builds attribution models that reveal which touchpoints truly influence conversions across the customer journey, even as cookies disappear.
When combined with our incrementality testing, this approach eliminates guesswork about which channels deserve credit, allowing you to confidently reallocate budgets to your most effective marketing investments.
Measurement
Centriam builds holistic and practical measurement systems that connect marketing activities directly to outcomes, giving CMOs the mathematical proof they need to defend budgets and demonstrate true ROI.
By integrating incrementality testing with attribution and general performance measurement into a unified reporting framework, we establish the foundation for confident marketing decisions.
Centriam is your unbiased marketing data partner
Centriam accelerates marketing performance by building powerful data foundations and measurement systems, predictive models, and ML-powered optimization capabilities that immediately help optimize your marketing spend.
Our system integrates incrementality testing with attribution models, connects your marketing and sales systems and builds workflows, and delivers reporting that shows what works and what doesn't. We give you the confidence to redirect spending to your highest-performing initiatives while demonstrating marketing's concrete contribution to business growth.
